As a Parks, Recreation, & Tourism student, why should I be proficient in Photoshop?
I admit, I have asked myself that question a few times, believing that I could easily hire out any marketing work I might need in the future. After completing an Electronic Marketing class, I have come to realize that this skill is vital for promoting myself as well as my career. While Photoshop is not difficult, it definitely becomes much more of a skill with practice.
For example, my first attempt at a photoshopped picture:
Yes, yes, it is giggle-worthy!
A little corny, I know, but it was a great start for learning Photoshop fundamentals.
Photoshop skills really come in handy, not only to promote yourself, but to display yourself in a much more professional way.
In the end, you will see that it is much more affordable, and can actually be quite fun!
If you can't take a class to acquire these skills, you can easily get on youtube to get started. Some of the channels you will find give you great shortcut tips for using tools, and are very dedicated in assisting their subscribers to get the most out of the application.
In no way do I pretend to be an expert in Photoshop, but I have become an instant fan of all of the amazing tools it has to offer. Whether you are looking to promote yourself professionally, or just want to enhance those sunset shots you took on vacation, Photoshop is well worth your time!
Head on over to my Photoshop page to see the small projects I have done, then leave me a comment and tell me what your favorite thing is about this versatile application.
Being a Parks, Recreation, & Tourism Major at the University of Utah, I am frequently looking for website appeal within our local hospitality community. If we hope to attract as many guests as possible to our beautiful area, it is essential that our online presence is overflowing with AIDA.
So, what exactly is AIDA?
AIDA is the acronym for Attention, Interest, Desire, and Action. All of these must be identifiable within a website if a company wishes to successfully attract and retain customers.
I decided to check out the website for Hotel Monaco in downtown Salt Lake City, and evaluate it for AIDA.
When I opened Hotel Monaco’s webpage, the first thing that drew me in was the gorgeous pictures of their hotel lobby, as well as the amazing landscape shots of SLC. When I scrolled down, the hotel boasted several links that complemented their brand and their location. They even included links from their very own blog!
It took less than 3 seconds to develop an interest in this website. The colors on the page were all vibrant and inviting, and it was obvious that I could spend a lot of time perusing all of their blog posts. The main thing that caught my interest was at the very top of the site. On the top right of the page, in small font, were the words
KARMA REWARDS. I was hooked-I HAD to know what that link was all about!
The desire to continue navigating this website came for two reasons. First, they included “best rates guaranteed” throughout their site. Even if I wasn’t looking for the LOWEST rate, I appreciated that they anticipated the viewer’s desire to find a reasonably priced room.
The other desire came from this picture, placed strategically in the middle of their homepage:
If I wasn’t living in Utah, and I came across this picture with it’s teasing blurb, I would definitely click on that “LEARN MORE” button!
So, what about Monaco’s website calls a viewer to action? Displayed boldly at the top of the site (and also as you scroll through the page) are two words highlighted in red. BOOK NOW. The creators of this site have ensured that no matter where you navigate throughout the site, your eye will be drawn to those bold words. ---->>>>> BOOK NOW
So, now that we’ve gone through the concept of AIDA, let’s discuss why it is important.
I think it’s fair to say that the thoughtful process of incorporating AIDA into your hospitality website is a no-brainer. With millions of websites to choose from, how will your hospitality site stand out? How will you ensure that your viewers stay at your site for more than 3 seconds? What is interesting enough to keep them there and to keep them from getting bored?
As an advocate for stay-cations, and a lover of the beauty that Salt Lake City offers, we should all be dedicated to improving our website’s AIDA.
I would love to hear from you! Please comment below, and offer your opinion and advice.
Also, take a peek at the Hotel Monaco’s website for yourself, as well as an article from Forbes regarding AIDA and how to make it work for you.